Digital Marketing Specialist - Mobile Solutions (BFI Finance Indonesia)

Join BFI Finance Indonesia as a Digital Marketing Specialist focused on mobile solutions in our dynamic Bali team. This role offers a unique opportunity to drive innovative marketing strategies for our financial services, leveraging cutting-edge digital tools to enhance customer engagement and drive growth. Based in Denpasar, you'll be part of a vibrant team working on the latest digital marketing trends to support our mobile financial solutions.

As a Digital Marketing Specialist, you'll work closely with our product and sales teams to develop and implement data-driven marketing campaigns. You'll use tools like Google Analytics, Facebook Ads Manager, and SEMrush to track performance and optimize strategies. This is a chance to make a real impact in the fast-evolving digital finance space, with opportunities to grow into more senior roles.

📋 Tanggung Jawab Pekerjaan

• Develop and execute digital marketing strategies to promote mobile financial solutions.
• Manage and optimize paid social media campaigns using Facebook Ads Manager and Google Ads.
• Analyze campaign performance using Google Analytics and other analytics tools to drive data-informed decisions.
• Collaborate with the product and sales teams to align marketing efforts with business goals.
• Stay updated with the latest digital marketing trends and industry best practices.
• Create and manage content for our digital channels, including social media and email marketing.
• Monitor and report on key performance indicators (KPIs) to stakeholders.
• Conduct A/B testing and other experiments to improve campaign effectiveness.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in digital marketing, with a focus on mobile solutions or financial services.
• Proven experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong analytical skills with experience using Google Analytics and other analytics tools.
• Certification in Google Ads or Facebook Blueprint is a plus.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced, dynamic environment.
• Knowledge of financial services and mobile banking is a plus.

🛠️ Keahlian

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